Keeping Egyptian and ME market in pace with world's most Smart, Aesthetic and Genuine LED lighting solutions, Customized-for-your-delightfulness is our concept towards number one.

We consider being a values-driven organization to be one of the core strengths of our Company.

Commitment: We are committed to providing value to our corporate clients and individual customers and to those colleagues who rely on us for leadership or support. We are knowledgeable and passionate about what makes each of our product unique and powerful, and we are committed to finding innovative ways to fuel their growth. We create value for all segments of the LED market by faithfully focusing on service excellence and quality.

Integrity: We display integrity at all times in the business decisions we make and the manner in which we conduct our professional relationships. We support that sense of doing what’s right through a culture of open communications and a spirit of teamwork. We also value the role that diversity among our employees, suppliers and partners plays in our success.

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Responsibility: We take seriously our responsibilities as a corporate people, always aware of how our actions can benefit the community and sensitive to the needs of the environment. We make decisions at all times understanding our responsibility for enhancing profitability and serving the interests of our shareholders. As a service company whose success is rooted in the satisfaction and performance of our people, we take responsibility for furthering the professional development of our employees at every level of the organization.